Stand Up For Sportsman Many people don’t realize how vital sportsmanship is to conservation. From funding conservation efforts through licensing fees to population control of certain species, hunters & anglers play such a crucial role in protecting nature. The Conservation Coalition tasked us with creating a campaign to highlight just how intertwined sportsmanship and conservation [...]
Shanty Creek Resort Why Aren’t You Making Snow? To answer this way-too-often asked question from skiers and snowboarders, we created a series of spots to better educate visitors. Featuring our quintessential mountain-man snowmaker & his "snow pro" lingo, we used facts to explain the different reasons we’re not blowing snow yet in an entertaining & off-center [...]
Another Pretty Great Place in Traverse City Traverse City Tourism wanted to tell the stories of the real places and people that make up their amazing community. These mini-doc style videos explore local businesses, national parks, tiny villages, and regional resorts that make the area so special and so fun to visit. Client: Traverse City [...]
Instagram Story Branded Content We created branded Instagram Story content for Traverse City Tourism that felt native to the platform to encourage engagement and awareness. Select examples are available below. Client: Traverse City Tourism Services: Creative Concept, Production
Lake Brothers Beer Co. After a successful first year of selling their delicious lager, Lake Brothers Beer approached us to help establish their brand story and grow overall awareness for the beer. We started by creating an overall brand strategy and social media content approach centered around the notion that Lake Brothers beer is everything [...]
Cherry Festival Promo To promote the upcoming National Cherry Festival, we chose to highlight one of the family-favorite events: The Pit Spitting contest. And not just the contest, but one of its fiercest competitors, Brad Pit. Client: Traverse City Tourism Services: Creative Concept, Production
Great Lakes Strongman We didn't think twice when asked to film the inaugural Great Lakes Strongman competition to capture the excitement and energy of event. Competitors from across the country packed the gym to lift heavy weights and take part in intense challenges. We developed a sizzle reel to help with the promotion of future [...]
April Fool's Day Prank “Where can I book a whale tour on Lake Michigan?” is (albeit strange) a serious question that comes up all too often when out of town folks visit Traverse City. This misconception was the perfect opportunity for us to have a little fun for April Fool’s Day with our friends at Traverse [...]
Tourism Social Content A selection of social content created for Traverse City Tourism. Client: Traverse City Tourism Services: Creative Concept, Production
The Laughing Cow The Laughing Cow tasked us with creating social content videos for their quickly growing group of followers on Facebook, Twitter, and Instagram. We took this opportunity to introduce our fans to The Laughing Cow, herself, by showing her responding to fan questions in a mindful way. Ultimately reminding us, that while it's [...]
