After a successful first year of selling their delicious lager, Lake Brothers Beer approached us to help establish their brand story and grow overall awareness for the beer. We started by creating an overall brand strategy and social media content approach centered around the notion that Lake Brothers beer is everything great about the lakes. We wanted to celebrate Lake Brothers as the perfect companion for creating those classic summer memories on the lake, around the bonfire, or simply sitting on the back porch shooting the breeze on a warm summers night.