We created a social media campaign to soft-launch Motorola’s Moto 360 Sport smartwatch. As the release coincided with the first few months of the year, it made perfect sense for Moto to help people stay #MOTOvated with their fitness resolutions. To avoid getting lost in the flood of New Years Resolution noise, we targeted people as they started to give up on their resolutions instead. The campaign lived on Facebook, Instagram and Twitter featuring a variety of visual and video based content. The photography based content featured unique and interesting features of the watch, while video was used to entertain while raising awareness for the new product. Twitter and Instagram giveaways also received tremendous engagement, some gathering up over 1,000 retweets per Tweet! [GalleryBox id=”1032″] All in all, a successful campaign that left the brand satisfied with above average engagement stirred up around the release of their latest smartwatch.