Moto 360 Smartwatch Launch

February 2, 2016Work

We created a social media campaign to soft-launch Motorola’s Moto 360 Sport smartwatch. As the release coincided with the first few months of the year, it made perfect sense for Moto to help people stay #MOTOvated with their fitness resolutions. To avoid getting lost in the flood of New Years Resolution noise, we targeted people as … Read More

Stio Influencer Program

January 31, 2016Work

Stio, an outdoors lifestyle company, contacted To The Wolves to develop unique influencer content to be posted on both the To The Wolves and Stio Instagram accounts Content was shot in Northern Michigan and Chicago, IL across a range of scenery to illustrate how the clothing is versatile and could be work across any number of different situations. … Read More

Candle Factory Design

January 7, 2016Work

The Candle Factory, located in the Warehouse District of Traverse City, MI, is definitely one of the most unique, go-to shops in town. They carry a variety of high-quality candle brands, accessories, and decor. Over the years they’ve made a variety of different candles in-store also, most notably their Seasonal Tree Candles or the Carved … Read More

Declaration Tee

January 2, 2016Work

At the signing of the Declaration of Independence,  Ben Franklin said, “We must, indeed, all hang together, or assuredly we shall all hang separately. “Well y’all, we couldn’t agree more, so we created these limited edition screen printed shirts to let everyone know. As a trial, we promoted this shirt exclusively on Instagram. We were … Read More