We are To The Wolves Co.

We think up ideas that make your brand unforgettable.

From small towns to big cities and back again, that’s where we’ve been. We cut our teeth at ad agencies in New York and Chicago before coming to our senses and establishing To The Wolves Co. in Traverse City, Michigan (or as we lovingly refer to it: the best town in the world). We believe in the people and brands that make up the midwest, and it’s why we’re here.

We create brand campaigns, usually made up of some mixture of strategy, video, photo, print, design, and/or carrier pigeon messages (depending on the target audience). 


Brand Strategy

Developing insightful strategies that lay the foundation for creative ideas.

Social Media Strategy

Navigating the ever-evolving social landscape by telling the right stories in the right social channels.

Identity Development

For new companies or a growing ones, we help define & develop your brand.

Campaign Development

Conception to production, big or small, we’ve got it covered.


Styling, Staging, Shooting, & Editing.

Video Production

Storyboarding, Styling, Directing, Shooting, & Editing.


First impressions go a long way.

Paid Media

Amplifying your content to reach the right people, at the right moment.

Alli Sobolewski

Alli was born & raised in Traverse City, although her accent might land her somewhere between the Dakotas and Canada. She paid her dues at agencies in NYC, Chicago, & Detroit, where she gained skills, experience, and learned that all the city lights in the world don’t compare to the winter sunrises in Northern Michigan.

Matt Wolk

Matt was born in New York, although he’ll be the first to clarify “not New York City.” His career started in strategy at The Martin Agency in Richmond, VA & has since worked at a mix of digital & traditional shops. He not only appreciates the need for great strategy, he also single-handedly is keeping the Got2B hairspray line alive.

Brands We've Worked With